William H. Page (click to enlarge image)

William H. Page (click to enlarge)

The William H. Page Insurance Agency was founded in 1878, only four years before the Great Fire of 1882 decimated much of downtown Haverhill.

This disaster was a massive loss for the city and the amount of money paid out to insureds by the agency was substantial.

James G. Page

James G. Page

James G. Page joined his father in the business and after William’s death in 1916 became president of the agency. James was also president of the Haverhill Cooperative Bank and coached the Haverhill High School football team. The same leadership qualities that led his team to the 1904 state championship on the football field proved equally successful in the insurance business.

James R. Page

James R. Page

In 1934, his son James R. Page followed in his footsteps and joined the agency to continue the legacy of customer service and insurance expertise. He was joined in the 1950’s by his friend and neighbor, George McGregor.

James R. Page’s son-in-law Charles “Chuck” Traver continued the legacy when he joined the agency in 1967. In recent years, Chuck’s son and James R. Page’s grandson, James Page Traver, has joined the agency to continue an unbroken legacy for insurance expertise, professionalism and service to Merrimack Valley area families and businesses.

William Page (top row, 2nd from rt), as the coach of the Haverhill Football Team.

James G. Page (top row, 2nd from rt), as the coach of the Haverhill Football Team.